Stockholm, October 21, 2024 – Dashl proudly presents its latest innovation, It’s A Vibe Kajal Liner – a must-have for all beauty lovers. This versatile kajal pencil offers endless possibilities to create stunning eye looks that reflect your unique vibe.
It’s A Vibe Kajal Liner is more than just a kajal pencil; it’s your new companion for an effortless and unique look. Want to create sharp wings for a night out with friends? Check. Want to add a pop of colour to your waterline or a smoky look that lasts all day? Check, check, check!
With a soft, creamy satin formula, the kajal glides smoothly over the eyelid and is perfect even for sensitive eyes. It stays on all day and comes in four shimmering shades: Golden Hour, Chocolate Bronze, Emerald Envy, and Silver Lining. Whether you want a dramatic look or a subtle touch, we have a vibe for you.
Ahead of the launch, up-and-coming artist Gass Jallow (QUEENG) created the song “It’s A Vibe”, which was performed live during Dashl’s launch party in Stockholm on October 16th and is now available to share on TikTok. The song celebrates the importance of embracing your natural beauty and vibe.
Nina Akbari, CEO & Founder of Dashl, shares: “The first time I saw Gass, she was modeling at a fashion show – I was immediately captivated by her presence and positive vibe. We invited her to model for our campaign, and when she played some of her upcoming songs, I knew we had a star. Gass embodies what Dashl stands for – celebrating authentic beauty and confidence. That’s how the idea of fusing music and beauty was born, leading to the creation of the jingle by Gass. It’s about embracing your true beauty and being bold, and aligns with our tagline ‘We don’t change you, we celebrate you, Yourself but better.’!”
Gass Jallow (QUEENG) shares: ”My Dashl-experience began backstage at a women-empowerment fashion show where I met a girl from the team. Her authentic energy inspired me, and we clicked instantly. Later, when I met Nina, I felt the same strong connection. Her passion for uplifting others is what makes Dashl unique. Together, we spread positive energy, which was evident at the launch party for It’s A Vibe, which was a huge success! To me, beauty is about loving yourself first and adding that little extra, like makeup, fashion, or art. In the end – the real beauty is inside, and what’s on the outside is just a touch of sparkle!”
How to use: Apply the kajal close to the lash line, starting at the inner corner of the eye and extending outward. For a smoky look, smudge the sharp lines with a brush. For an eyeshadow effect, use a brush to blend it out.
For more information, images, and press inquiries, please contact:
DASHL: Moa Törnqvist, Marketing Director, moa@dashl.se
QUEENG: Gass Jallow, management: contact.queengj@gmail.com
